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Sport Management  

Last Updated: Jul 28, 2017 URL: http://libguides.husson.edu/sportmanagement Print Guide RSS Updates

Books at Husson Print Page
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Subject Headings

Try entering a KEYWORD in the adjacent serach window to find books:

athletics

coaching

recreation--management

sports

sports adminstration

sports facilities--management

sports--law and legistlation

sports--United States--marketing

advertising

business

business enterprises

customer relations

marketing

 

Browsing the Stacks

The majority of sport management books are located in these call number ranges:

GV 1 - 1860 (sport, recreation, and leisure)

HD 9992 - 9993 (sporting goods industry) 

HD 28-69 (management) 

HF 5410-5417.5 (marketing) 

 

 

Print Books to Get You Started

Cover Art
Practical Ethics in Sport Management - Angela Lumpkin; Sharon Kay Stoll; Jennifer M. Beller
Call Number: GV 713 L86 2012
ISBN: 0786463988
Publication Date: 2012
Explores practical application ethics at all competitive levels, giving future athletic professionals the tools needed to navigate the tricky waters of ethics in sport.

Cover Art
Media Relations in Sport - Hall; Brad Schultz; Philip H. Caskey; Craig Esherick
Call Number: GV 742 S38 2010
ISBN: 1935412140
Publication Date: 2010
The book is written with the idea that sport media communication does not exist as only something to be discussed in the abstract. Rather, there are fundamental skills, approaches, and procedures that relate directly to the success of communication.

Cover Art
Sport Finance - Gil Fried; Steven J. Shapiro; Timothy D. DeSchriver
Call Number: GV 716 F75 2008
ISBN: 0736067701
Publication Date: 2008
Novices as well as seasoned professionals will be able to grasp the importance and impact of money in all sport business decision-making processes. This book gives a comprehensive analysis of the entire spectrum of finance-related issues. Case studies are used throughout to explain the principles.

Cover Art
Sport Marketing - Stephen Hardy; Bernard J. Mullin; William A. Sutton; David J. Stern (Foreword by)
Call Number: GV 716 M85 2007
ISBN: 0736060529
Publication Date: 2007
Provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

Cover Art
Brand NFL - Michael Oriard
Call Number: GV 954.3 O75 2007
ISBN: 0807831425
Publication Date: 2007
Details how the game is marketed as entertainment rather than sport, making the NFL ripe for popular consumption.

Cover Art
Developing Successsful Sport Sponorship Plans - David K. Stotlar
Call Number: GV 716 S738 2001
ISBN: 1885693257
Publication Date: 2000
Guides the reader through each step of planning, designing, pricing, and implementing successful, winning sport sponsorship packages.

 

Interlibrary Loan

You can borrow items from more than 70 Maine academic, public, school and hospital libraries directly through the Library’s online catalog. If you don’t find what you are looking for in the Sawyer Library collection, expand your search by choosing ALL MINERVA LOCATIONS at the top of the drop down list where Husson University is displayed. For detailed instructions, click here.

This service is available at no charge.

Requested materials are delivered to Sawyer Library for you to pick up.

Remember, if you are unable to find or request an item via Minerva, you can still request it through Sawyer Library by email, over the phone, or in person by filling out an Interlibrary Loan Request form.

 

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